Tag: Franchises

Raves

Speaking of that Forever Franchise…

By Bjorn Munson | by Bjorn Munson

While I was watching the today’s Internet frenzy, aka the teaser trailer for Rogue One, I couldn’t help but think of Adam Roger’s Wired article from last Fall which I talked about here. Like any good teaser trailer, my appetite is whetted so thoroughly I am loathe to watch any follow-up trailer as it will reveal too much. As it is, the trailer seems to be showing what the Clone Wars and Rebels TV series…

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Various and Sundry

Recommended Reading: Building a franchise for forever

By Bjorn Munson | by Bjorn Munson

I didn’t get to read this sprawling, thoughtful article by Adam Rogers that appeared in Wired until now. So, it’s possible that you’ve already read it. However, for those of you interested in the film industry, how this storytelling trend is impacting the industry (“…the auteur gives way to the team player”), or just Star Wars, give yourself an uninterrupted chunk of time to dive in. Even as we speak, multiple futures (and pasts) are being written

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