World of Filmcraft -er- Film Distribution
An article by K. M. McFarland in Wired about Warcraft the other week got me thinking about how the global marketplace for films has been changing. Simply put, Warcraft has done dismally in the U.S. box office. Just $46 million as of last Friday. Against its $160 million production budget, that’s awful — all the more so when you realize that $160 million doesn’t account for “prints and advertising,” an ever-growing expense that can often…